Podologist with 35 years of experience
Podofit is a professional foot care brand founded on more than 30 years of hands-on expertise and professional practice of its founder, Lucija Jereb, a master podologist and one of the pioneers of medical pedicure in Slovenia. Her lifelong dedication to the profession, precision in practice, and continuous professional development laid the foundations for a brand philosophy that unites tradition, expertise, and modern formulation approaches.
As the first independent pedicurist in Slovenia, Lucija Jereb significantly contributed to the development and recognition of professional foot care in the country. In 2005, she opened her salon Pediko, which soon became synonymous with high-standard medical pedicure, an individual approach, and effective solutions for even the most demanding foot conditions. Over more than three decades of work, she has helped thousands of clients and earned a reputation as a specialist who combines exceptional practical knowledge with internationally recognized standards.
She further expanded her expertise by obtaining the prestigious Swiss CIDESCO diploma, one of the highest professional certifications in the field of beauty and skincare. It was precisely this rich professional background, extensive experience with complex foot conditions, and the desire for superior, targeted solutions that led to the creation of the Podofit brand.
Today, Podofit represents a professional line of products developed with a clear mission: to provide effective, safe, and expertly designed solutions for foot care. Each formulation is rooted in decades of practical experience and a deep understanding of the needs of both professionals and end users. The brand combines a heritage of knowledge, a medically oriented approach, and modern development, setting new standards in professional foot care.
Podofit is not just a cosmetic line — it is the result of a lifetime of expertise, professional dedication, and a vision that every client deserves healthy, well-cared-for, and comfortable feet.
Product developer with 12 years of experience in product development, & cosmetics
Sara Jereb is the owner and director of IMOMAR d.o.o., the company behind the development, production, and global positioning of the Podofit brand. As the next generation of leadership, she continues the professional legacy established by founder Lucija Jereb, while steering the brand toward a modern, strategically driven future.
With a strong foundation in the professional beauty and medical pedicure industry, Sara combines inherited expertise with a clear business vision. Her leadership is focused on brand development, product innovation, and international expansion, positioning Podofit as a high-performance, professional foot care brand for both specialists and end users.
Under her direction, Podofit is evolving from a traditionally practice-based brand into a comprehensive, holistic concept that integrates advanced formulations, professional protocols, and contemporary market strategies. Her goal is to establish Podofit as a recognized and trusted name in professional foot care across international markets.